Saturday 20 April 2013

ENTREPRENEURSHIP

Entrepreneurship (Perspective and Introduction; Pakistan) (1)
Entrepreneurship plays a pivotal role in a country’s development; it has made tremendous contribution in accelerating the socio-economic development of developing countries, like Pakistan. Effort has been made to not only serve the needs of the readers in the world of academics (BBA, MBA, MSc and M.Com), but also inculcate and coach the entrepreneurial passion to young minds.

Entrepreneurship; Creativity and Innovation (2)
Creativity and Innovation are the building blocks of being entrepreneurial; thus knowing their distinction is of paramount importance.

Entrepreneurship; The Process (3)
Explanation of the distinct phases of Entrepreneurial process: 1) Identification & Evaluation of the opportunity 2) Development of the business plan 3) Determination of the required resources 
4) Management of the resulting enterprise

Entrepreneurship; Let's go Global (4)
Let's go global. Describe the structures, strategies and techniques Entrepreneurial ventures use as they go international. 

Entrepreneurship; Business Plan (5)
Business plan; why entrepreneurs should write one? Business plans and success of new ventures, Executive Summary; a very important part of any business plan, Major sections of a business plan and the types of information they should include, The seven deadly sins of business plans – errors all entrepreneurs should avoid.

Entrepreneurship; A Leap in to Blue Ocean (6)
–Porter’s Generic Strategies, –Differentiation-Cost Matrix, –Blue Ocean Strategy, –Red Ocean Strategy, –Red-Ocean Vs Blue Ocean Strategy.

Entrepreneurship; Intellectual Property (7)
Intellectual Property rights in Pakistan; Why imitation is so easy?, Patents, Trademarks, Copyrights.

Pakistan; Current Scenario and way-out

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